Network Voice Platforms
Intelligent Call Routing &
Web-Enabled Routing
Intelligent Call Routing can mean many things. Our solutions range from direct control of your existing call-handling network through to fully web-managed routing platforms accessible via browser, API, or third-party systems — some of the largest call routing applications in the UK run on our platform.
Routing Capabilities
🌐 Web-Enabled Routing
A full browser-based routing and number management platform. Service providers and enterprise customers manage their own numbers, routing rules, dial plans, and failover configurations through an intuitive web interface — no engineering resource required.
💰 Least Cost Routing
Automatically route calls across available carriers and routes based on cost rules, time of day, and destination — ensuring the most cost-effective path for every call without compromising quality.
🔄 Disaster Recovery
Immediate, automated failover routing to pre-defined destinations when primary routes become unavailable. Protect service continuity across your network without manual intervention.
🕐 Time of Day Routing
Schedule routing rules by time, day, or date range. Route calls differently during business hours, out of hours, bank holidays, and seasonal periods — all configurable from the web portal.
⚖️ Percentage-Based Routing
Split call traffic across multiple destinations by percentage — for load balancing, A/B testing, phased migrations, or distributing calls across multiple contact centre sites.
Web-Enabled Routing
Routing control in the hands of your
customers
Our Web-Enabled Routing (WER) platform is a customer-facing web application giving end customers direct control over their own numbers and routing. Through a clean browser interface, customers can manage their number inventory, configure routing rules, set failover destinations, and make real-time changes to their services — without raising a support ticket or waiting for engineering resource.
For service providers, WER is a white-label tool that reduces operational overhead and improves customer satisfaction. Backed by our SIP platform and SQL database integration, it supports complex routing logic and third-party integration via XML and REST APIs — making it suitable for the most demanding enterprise and carrier deployments.
🖥️ Browser-based management
Full routing control through any web browser — no software to install
🏷️ White-label ready
Delivered under your brand for resale to your customers
🔌 API integration
REST APIs for third-party number management systems
🔢 Number management
Customers manage their own number inventory, assignments, and configurations
🏢 Multi-tenant
Separate customer environments within a single managed platform
Technical Overview
Our solutions can directly control your existing call-handling network. Combined with enhanced SQL database integration, this provides an extremely powerful routing engine developed specifically for operator customers.
The integrated Web Server API enables deployment of highly complex and flexible routing applications controllable via the internet or third-party number management systems using XML and REST protocols.
Full Routing Feature Set
- ✓ Web-enabled routing with browser-based management interface
- ✓ Customer-facing number management — inventory, assignment, and configuration
- ✓ Least cost routing across multiple carriers and routes
- ✓ Disaster recovery with automatic failover to pre-defined destinations
- ✓ Time of day, day of week, and date-range routing schedules
- ✓ Percentage-based traffic splitting across multiple destinations
- ✓ Call queuing with configurable queue management
- ✓ Hunt groups with sequential and simultaneous ringing
- ✓ Multiple failover levels with priority ordering
- ✓ Real-time database lookups for dynamic routing decisions
- ✓ XML and REST API integration with third-party systems
- ✓ Number translation under Application Server control
- ✓ Customer-facing number management — add, remove, and configure numbers via browser
- ✓ White-label portal delivery for resale
Key Benefits
- ✓ UK's largest call routing applications run on this platform
- ✓ Customer-facing number management and self-service portal
- ✓ Direct control of existing call-handling network
- ✓ White-label portal for end-customer self-service
- ✓ Complex routing logic with SQL database integration
- ✓ XML and REST API for third-party integration
Related Products
Want to see WER in action?
Talk to us about a demonstration of the Web-Enabled Routing platform and what it could do for your customers.